Focus on diversity
Just as our family business has developed its own culture and values, we see these in other companies as well. Our core task is to preserve these values and carefully integrate them with those of our family, respecting the uniqueness of each partner, which we believe is essential for a successful future together.
HARLAPP
Seeking our own service provider for creating online sales platforms and digitalization solutions, HARLAPP became part of our family business as a participating company. The team of digital enthusiasts, passionate about bringing ideas to life, assists companies in better understanding the digital world and unlocking its full potential.
As a pioneer in digital transformation, HARLAPP aims to optimize its customers' digital presence and ensure sustainability across all business areas. The goal is to enhance relationships at all levels while paving the way for an ecologically and socially sustainable future.
SONNENTAU ERLEBNISCAMPUS GmbH
Located in the heart of Visselhövede, yet away from the hustle of everyday life, the historic Sonnentau honey and confectionery factory has been extensively renovated by the Hoyer family and transformed into a modern seminar and event hotel. Today, it serves as an ideal venue for both private and corporate events.
Whether for employee training sessions, team-building events, professional seminars, or product presentations, the team customizes the conference facilities to meet individual requirements. The in-house catering places strong emphasis on regional and seasonal products and is tailored to guests’ specific needs.
We see these investments as an opportunity to accompany promising companies on their journey, turning it into a shared path to success. Our aim is to build a diversified portfolio, proactively shape innovative and sustainable developments, and position our family business for a long and successful future.
Strategic investments are a cornerstone of our entrepreneurial development, with a significant stake in this segment being our clearly defined objective. Such investment decisions are fundamentally long-term-oriented and must therefore meet cross-generational criteria and demonstrate sustainable performance.
We see these investments as an opportunity to accompany promising companies on their journey, turning it into a shared path to success. Our aim is to build a diversified portfolio, actively shape innovative and sustainable developments, and position our family business for a long and successful future.